Tire Safety Alerts

NHTSA Tire Recalls Are Real. Baby Boomers Should Be Enrolled for Alerts

Tread separation and structural failures have triggered tire recalls affecting major brands. Registration-based NHTSA alerts reach enrolled owners before tires meet highway speeds.

Tire Owners • Baby Boomers • 5 min read

75%
open rate on safety and recall emails sent to registered product owners
Clyde/Cover Genius
30%
of consumers who register do so specifically to receive recall and safety notifications
Registria/GlobeNewswire 2017
86.6%
cite warranty access as their top motivation for completing product registration
UMich UMTRI-2015-26

Tire Recalls Are Managed by NHTSA, Not CPSC

Unlike most consumer product recalls managed by CPSC, tire safety recalls fall under NHTSA's authority. NHTSA manages the tire recall database and distributes notices through registered channels. Baby boomers with long highway commutes or frequent road trips should be enrolled in NHTSA tire recall alerts through registration.
78.2%
of consumers prefer automatic registration and alert enrollment over manual recall checking
UMich UMTRI-2015-26

The Tire Recall Risk Baby Boomers Should Know About

Tread separation at highway speeds is one of the most dangerous tire failure modes. NHTSA has recalled millions of tires for tread separation risk from multiple manufacturers over the past decade. The consequences of an undetected tread separation at 70+ mph are severe.
A tread separation recall alert reaches you before the tire reaches the highway. Registration is what makes that possible.

Bawte Product Registration Guide

How to Enroll for Tire Recall Alerts

Find the DOT number on your tire sidewall. Register at the manufacturer's website using that number, or use Bawte which monitors NHTSA recall databases for all registered tires. NHTSA also allows VIN-based recall enrollment at NHTSA.gov that covers all tires associated with your vehicle.

Enroll in Tire Recall Alerts Today

Find the DOT number on your tire sidewall and register with the manufacturer or through NHTSA.gov VIN enrollment. Tread separation recalls reach enrolled owners first.

What Tire Recall Alerts Tell Registered Owners

NHTSA tire recall alerts include the DOT number range affected, the specific defect description, the failure risk, and instructions for obtaining free replacement tires. For baby boomers with higher annual mileage, being in the notification system before a recall affects your exact DOT range is critical.
56%
of consumers cite warranty as their primary motivation for completing registration
Registria/GlobeNewswire 2017

How Bawte Makes It Simple

NHTSA Tire Recall Alerts

Bawte monitors NHTSA recall databases for all registered DOT numbers and notifies enrolled owners immediately when a tread separation or structural recall is issued.

DOT Registration Enrollment

Register your tires using the DOT number on the sidewall. Bawte links your DOT numbers to your email for direct NHTSA recall alert delivery.

VIN-Based Vehicle Recall Coverage

NHTSA.gov VIN enrollment covers all tires associated with your vehicle. Bawte can guide you through this enrollment as a complement to individual DOT registration.

Key Takeaways

1
NHTSA manages tire recalls separately from CPSC
2
Tread separation at highway speeds is a life-safety issue
3
VIN enrollment at NHTSA.gov covers all vehicle-associated tires

Enroll in Tire Recall Alerts Now

Find your DOT number on the tire sidewall and register with Bawte. Visit NHTSA.gov with your VIN for comprehensive vehicle recall coverage. Takes five minutes total.

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Sources

UMich UMTRI-2015-26: Consumer Product Registration Behavior Study
Registria/GlobeNewswire 2017: Product Registration Motivations Survey
Clyde/Cover Genius: Post-Purchase Experience Report
NHTSA: Tire Safety Recall Database and Registration Guide