Lost the paper card? Tossed it at unboxing? You don't need it. Digital registration is easier, faster, and creates a permanent record.
Paper registration cards — those postcards in the box asking for your name, address, and product serial number — were the industry standard for decades. They were also the reason so many people never registered anything.
The process required finding a stamp, filling out the card by hand, and mailing it back weeks after unboxing. According to University of Michigan research (2015), the most common reasons people skip registration are forgetting (38%), finding it inconvenient (23.7%), and not seeing the benefit (25%). The paper card fed every one of those failure modes.
Today, most brands offer multiple digital registration paths that take under two minutes. The card in the box is increasingly a fallback, not a requirement.
Depending on the brand, one or more of these options will be available. Try them in order:
Registration is how your product gets a permanent record in your name — card or no card.
The card was never the point. The record is.
Regardless of the method, registration typically asks for a few key pieces of information. Most of these take 10 seconds to find:
If you bought a product as a gift or received one, see our guide on registering a gifted product — the process is slightly different.
A digital record is searchable, permanent, and accessible from anywhere.
The paper registration card was a compromise — the best available method in the 1970s. Digital registration addresses every shortcoming it had:
If your brand uses Bawte, registration takes 30 seconds from your phone. No card required.
Learn More →
Schoettle, B. & Sivak, M. (2015). Consumer Preferences Regarding Product Registration. UMich UMTRI-2015-26. n=522.
Registria / GlobeNewswire (2017). Millennials and Affluent Consumers Want to Connect with Brands Post-Purchase via Mobile.