New Baby, New Mattress? Auto-Registration Makes It Easy

Direct-to-Consumer Mattress Brands Built Auto-Registration In

Casper, Purple, Saatva, and other DTC mattress brands auto-register your purchase when the order is confirmed. Your email address becomes the registration key. When the mattress arrives, your warranty is already active in the brand's system. New parents who order online benefit from this automatically.

DTC mattress order confirmation emails serve as registration confirmation Your account at the brand's website documents your purchase and warranty start date Physical mattress delivery doesn't require a separate registration step for DTC brands Warranty terms and coverage dates are accessible through your brand account portal

What New Parents Should Verify After Auto-Registration

Auto-registration through DTC purchase is convenient but worth verifying. Log into your account at the mattress brand's website and confirm the mattress model, purchase date, and warranty terms appear under My Orders or My Products. That confirmation is your warranty documentation.

Log into brand account and confirm mattress appears in My Orders Verify warranty start date matches your delivery date, not order date Check warranty terms (10, 15, or 25 year) match what was advertised at purchase Screenshot or save the registration confirmation as a backup document

In-Store and Non-DTC Mattress Auto-Registration

Mattresses purchased at Mattress Firm, Sleep Number stores, and other physical retailers may include auto-registration through the retailer's system if you provided your email at purchase. Verify this at the brand's portal or contact the retailer to confirm registration was completed.

Check brand portal for your mattress using serial from the law tag Contact retailer customer service if registration status is unclear Manual registration through brand portal or Bawte is available as backup Law tag serial number is the registration key for any non-DTC mattress purchase

Long Mattress Warranties and Why They Matter for New Parents

New parents buying a mattress for the master bedroom are often investing in a product they'll use for 10-15 years. A 25-year warranty that's properly registered is worth $300-800 in covered sagging and defect replacements over that period. Verifying auto-registration protects that entire value.

10-25 year warranties cover sagging beyond defined thresholds and defects Body impression claims require documented original condition and registration date Coil and material defect claims are handled most smoothly with confirmed registration Registered mattresses support warranty claims that DTC brands typically handle with full replacements