Gift Registration

Got a Mattress as a Gift? Register It in Your Name.

A 25-year warranty is valuable - but only to the person it is registered under. Make sure that is you.

4 min read — Gift Registration

56%
register to protect their warranty - gifted mattresses deserve the same
Registria / GlobeNewswire, 2017
75%
open rate for safety recall notification emails
Clyde / Cover Genius
86.6%
cite warranty as top registration motivation
UMich UMTRI-2015-26

Mattresses as Gifts - Registration Still Matters

Mattresses are common housewarming and wedding gifts, and direct-to-consumer brands are frequently purchased as gifts. When a mattress is registered to the gift-giver, all recall notices and warranty communications go to someone who is not sleeping on the mattress and will likely not remember the purchase details years later when a claim arises.

Register the mattress in your name immediately. The warranty period starts from the purchase date regardless of when you register - early registration simply ensures your contact information is on file.

56%
of consumers register products primarily to protect their warranty coverage
Registria / GlobeNewswire, 2017

How to Register a Gifted Mattress

Find the serial number on the white law tag on the side of the mattress near the foot. Visit the brand's registration portal or Bawte. Register with your name, email, and the approximate purchase date (the gift-giver can provide this). No gift receipt required.

For DTC brands where the gift-giver's email may be auto-registered, contact brand support with the serial number to request a transfer to your contact information.

In year 10, you will not remember who gave you the mattress or how to reach them. Register in your name today and the warranty follows you.

Bawte Consumer Guide

The Value of Long-Term Registration

A mattress warranty claim typically arises years into ownership - when sagging develops or structural components fail. Registering in your name now ensures that when that claim arises in year 7 or year 12, your serial number and contact information are already on file. The alternative is trying to track down a gift-giver years later for their purchase documentation.

Your Mattress, Your Registration

Register in your name. Warranty and recall protection for the full 10–25 year coverage window.

Register Through Bawte

Bawte stores your mattress registration permanently alongside all your other products. Long-term warranty access, recall alerts, and a durable ownership record - all in two minutes.

75%
open rate for safety and recall notification emails
Clyde / Cover Genius

How Bawte Makes It Simple

Long-Term Ownership Record

Bawte stores your registration permanently - accessible for a warranty claim in year 1 or year 15.

Recall Alerts to You

Mattress fire safety recalls go to the registered owner. Make sure that person is you.

Transfer Support

If the gift-giver registered the mattress, Bawte can help transfer the registration to your name.

Key Takeaways

1
Mattresses are common housewarming and wedding gifts - register in your name immediately
2
Warranty notifications go to the registered owner, not the person sleeping on the mattress
3
Serial number from the law tag is sufficient to register
4
Gift-giver can provide purchase date - no gift receipt required
5
Request a DTC brand transfer if the order was auto-registered to the gift-giver
6
A warranty claim at year 10 requires your name to be on the registration

Register Your Gifted Mattress
in Your Name Today

Two minutes. Permanent record. Warranty protection for every year of coverage.

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Sources

Registria / GlobeNewswire. (2017). Product Registration Trends Report.
Clyde / Cover Genius. (2022). Consumer Warranty Engagement Report.
University of Michigan Transportation Research Institute. (2015). UMTRI-2015-26.