Fitness Equipment + Serial Numbers

Where Is the Serial Number on Your Treadmill or Elliptical?

Baby boomers who invested in home fitness equipment need the serial number for registration, service, or warranty claims. It is on the machine -- here's exactly where.

Fitness Equipment · Baby Boomers · Serial Number Location

78.2%
of consumers prefer automatic product registration at purchase
UMich UMTRI-2015-26
86.6%
cite warranty as primary motivation for product registration
UMich UMTRI-2015-26
56%
register products primarily to access warranty claims
Registria/GlobeNewswire 2017

Fitness Equipment Serial Number Locations by Type

Home fitness equipment serial numbers follow predictable placement conventions by equipment type. Knowing where to look saves the effort of moving heavy equipment or disassembling anything.
10
year motor warranty on NordicTrack and ProForm treadmills for registered owners
iFIT Warranty Policy

Brand-Specific Serial Number Locations

NordicTrack and ProForm (iFIT brands) place serial numbers on the front of the motor cover on treadmills and on the main post on ellipticals and bikes. Peloton's serial number is on a label on the back of the touchscreen display. Bowflex places it on the main frame near the base. Sole Fitness places it on the upright post or frame label. Life Fitness uses the frame near the base.
The serial number is on the front of the motor cover or the main post. No need to move anything -- it's visible from where you stand.

Fitness Equipment Registration Guide

Using the Serial Number for Service and Registration

With the serial number in hand, you can register at the brand website, initiate a service call, or verify current recall status. Major fitness brands have dedicated service portals where the serial number instantly identifies your specific model, purchase date (if previously registered), and warranty status. For NordicTrack and Peloton owners with iFIT or Peloton accounts, the serial number is also visible in your account settings.

Find It, Register It, Protect It

Fitness equipment serial numbers are accessible without moving a thing. Register using that number and activate warranties that protect your long-term health investment.

Fitness Equipment Warranties for Baby Boomers

Baby boomers who invest in home fitness equipment for health and longevity deserve the warranty protection these investments carry. NordicTrack and ProForm (iFIT) offer lifetime frame warranties, 10-year motor warranties on treadmills, and 2-year parts warranties. Peloton offers a 5-year frame warranty. Life Fitness commercial equipment carries 10-15 year frame warranties. Registration activates these warranties and ensures smooth service access when equipment needs maintenance or repair as it ages.
86.6%
cite warranty as primary motivation for product registration
UMich UMTRI-2015-26

How Bawte Makes It Simple

Motor Cover and Post Label

Brand Portal Registration

Account Serial Number Visibility

Key Takeaways

1
Treadmill serial numbers are on the front of the motor cover; elliptical and bike serial numbers are on the main center post near the base
2
Register at the brand website using the serial number to activate extended warranties including 10-year motor coverage on NordicTrack treadmills
3
iFIT and Peloton account holders can find serial numbers in account settings under 'My Equipment' if the device is linked to the account

Find Your Fitness Equipment Serial and Register

Check the motor cover or main post for the serial number, then register at the brand website. Your fitness investment deserves warranty protection.

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Registering Without a Receipt

Sources

UMich UMTRI-2015-26: Consumer Product Registration Study
Registria/GlobeNewswire 2017: Product Registration Motivation Survey
Clyde/Cover Genius: Post-Purchase Engagement Report