Consumer Guide

You Just Bought a Home.
Now Register Everything in It.

First-time homeowners acquire 10–20 major products in their first year. Most never register a single one. Here's why that's a problem — and how to fix it before something breaks.

University of Michigan • Registria • CPSC Data  •  8 min read

68%
of consumers never
register their products
Registria, 2017
77.6%
more likely to register
expensive products
UMich UMTRI, 2015
62.5%
more likely to register
safety-related products
UMich UMTRI, 2015

The First-Year Registration Avalanche

Buying a home means inheriting appliances, buying new ones, and outfitting a space from scratch. In the first 12 months, the average first-time homeowner acquires or takes ownership of:

Most of these products sit unregistered. No record of ownership. No warranty documentation. No recall alerts. One appliance failure away from a very expensive lesson.

77.6%
of consumers are more likely to register products when they're expensive — and new homeowners are surrounded by them
UMich UMTRI-2015-26

The Registration Priority List for New Homeowners

Not all products are equal. Start with the ones where a missing registration record can cost you the most:

The goal for year one: every major product in your home has a registration record. Registration simplifies warranty claims and serves as proof of ownership if anything goes wrong.

Your appliances came with the house. Their warranty history did not. Registration is how you reset the clock.

Bawte Research, based on UMich and CPSC data

The Recall Problem for New Homeowners

Inherited products are a hidden recall risk. When you move into a home, you take ownership of appliances that may have open CPSC recalls you've never been notified about. Without registration, those notifications never find you.

The Consumer Product Safety Commission (CPSC) tracks thousands of active recalls at any given time. The only way to know if something in your home is on that list is to register and receive alerts.

The safety devices protecting your family deserve to be registered first.

Smoke detectors, CO monitors, and HVAC systems are the products where recall alerts matter most.

Making Registration Manageable — The 5-Step Plan

Registration sounds overwhelming when you're looking at 15+ products in a new home. Here's a strategy that takes one Saturday afternoon:

If a brand supports auto-registration at purchase, take advantage. Your product is registered automatically at checkout — no card, no form, no serial number lookup required.

62.5%
of consumers are more likely to register safety-related products — new homeowners have dozens
UMich UMTRI-2015-26

What Happens When You Don't Register

The consequences of skipping registration aren't hypothetical — they're the calls warranty departments get every day:

Registration is free, takes minutes, and creates a paper trail that protects your largest investment: your home and everything in it.

How Brands Make Registration Easy for Homeowners

QR Code at Unboxing

Scan the code on the product or packaging and register in under 30 seconds on your phone. No web form, no serial number lookup, no account creation required.

Auto-Registration at Purchase

Brands using Bawte's Shopify integration register you at checkout. By the time your appliance arrives, the registration is already done. Zero effort on move-in day.

Recall & Safety Alerts

Registered products receive immediate recall notifications. For the safety equipment in your home — detectors, HVAC, appliances — this is the feature that matters most.

Key Takeaways for New Homeowners

1
68% of consumers never register their products (Registria, 2017). As a new homeowner with 15+ products to register, you are almost certainly in that majority — unless you act.
2
Re-register every inherited appliance in your name. The previous owner's registration doesn't transfer. You need recall alerts sent to your contact information, not theirs.
3
Start with safety-critical products: smoke detectors, CO monitors, HVAC, and any appliance with a heating element. These are the recall categories that matter most to your family's safety.
4
77.6% of consumers are more likely to register expensive products (UMich, 2015). Major appliances qualify. Registration simplifies warranty claims and proves ownership when something fails.
5
QR code registration takes under 30 seconds. Brands that support it are making the right call for homeowners. If the code is there, use it at unboxing — don't leave it for later.
6
Build a home inventory document: every product, brand, model, serial number, purchase date, and registration confirmation in one place. This becomes your warranty bible for the life of your home.

Register everything in your home
before something breaks.

See how Bawte helps brands make registration instant — so homeowners actually do it.

Connect →

Sources

Schoettle, B. & Sivak, M. (2015). Consumer Preferences Regarding Product Registration. UMich UMTRI-2015-26. n=522.
Registria / GlobeNewswire (2017). Millennials and Affluent Consumers Want to Connect with Brands Post-Purchase via Mobile.
Consumer Product Safety Commission (CPSC). Recall data and consumer notification guidelines.
Bawte internal research and analysis of first-time homeowner registration patterns.