Coffee Makers + Serial Numbers

Finding Your Coffee Maker's Serial Number for Registration

Millennials who invest in quality coffee makers deserve the full warranty protection that comes with registration. Serial number location varies by brand -- here's where to look.

Coffee Makers · Serial Number Location · Warranty Registration

78.2%
of consumers prefer automatic product registration at purchase
UMich UMTRI-2015-26
86.6%
cite warranty as top motivation for registration
UMich UMTRI-2015-26
56%
register products primarily for warranty protection
Registria/GlobeNewswire 2017

Where Coffee Maker Serial Numbers Hide

Coffee maker manufacturers place serial numbers in predictable locations, but each brand has its own convention. Knowing where to look saves the frustration of disassembling your machine or digging through boxes you no longer have.
78.2%
of consumers prefer automatic registration at point of purchase
UMich UMTRI-2015-26

Brand-Specific Serial Number Locations

Breville machines typically print the serial number on a sticker on the bottom of the unit. Keurig places it on the bottom or inside the water reservoir compartment. Nespresso uses the bottom label. De'Longhi puts it on the bottom sticker or the back panel near the drip tray. Cuisinart places it on the underside. For pod and capsule machines, the serial number is almost always on the bottom label -- these machines are sealed units with limited access points.
The serial number is on the bottom of nearly every coffee maker. Flip it over -- registration takes three minutes from there.

Product Registration Simplified

Why Registration Is Worth the Serial Number Hunt

Quality coffee makers are significant investments -- often $150-$500 or more for the espresso machines and high-end drip brewers millennials tend to prefer. Registration activates manufacturer warranty coverage that can cover defects, malfunctions, and heating element failures. Without registration, warranty claims become significantly harder to process.

One Sticker, Full Warranty Coverage

Finding your coffee maker's serial number is the only step between you and complete warranty protection. Turn it over, find the sticker, and register in minutes.

Completing Registration Once You Have the Number

With the serial number in hand, registration takes under three minutes. Most coffee maker brands offer online registration at their website. Some premium brands include a QR code in the box that links directly to the registration form. Enter the model number, serial number, and your contact information. Your email confirmation is your warranty record.
86.6%
cite warranty as the primary reason they register products
UMich UMTRI-2015-26

How Bawte Makes It Simple

Bottom Label Lookup

Box QR Code

Manufacturer Support Lookup

Key Takeaways

1
Coffee maker serial numbers are almost always on the bottom of the unit -- flip it over before searching elsewhere
2
Pod and capsule machines (Keurig, Nespresso) place serial numbers inside the water reservoir compartment or on the bottom
3
Registration with the serial number activates warranty coverage that protects your investment without needing the original receipt

Register Your Coffee Maker Today

Find the serial number on the bottom label and complete registration in minutes. Your warranty protection starts the moment you register.

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Sources

UMich UMTRI-2015-26: Consumer Product Registration Study
Registria/GlobeNewswire 2017: Product Registration Motivation Survey
Clyde/Cover Genius: Post-Purchase Engagement Report