Safety Guide

Baby Product Registration — Complete Safety Guide

Federal law requires manufacturers to include registration cards for infant and toddler products. Here is why filling them out matters.

CPSIA • UMich UMTRI • CPSC  •  7 min read

39.3%
of consumers register
infant/baby products
UMich UMTRI, 2015
62.5%
more likely to register
safety-related products
UMich UMTRI, 2015
100%
of infant product makers must
include registration cards
CPSIA, Section 104

CPSIA: The Law Behind Baby Product Registration

The Consumer Product Safety Improvement Act (CPSIA) of 2008, Section 104, requires every manufacturer of a durable infant or toddler product to:

This law exists because babies cannot respond to a recall themselves. Parents and caregivers are the critical link between a recalled product and a child's safety. Registration ensures that link works.

39.3%
of consumers register infant and baby products — leaving the majority of babies unprotected from recall notifications
UMich UMTRI-2015-26

Why Baby Product Recalls Are Different

Baby product recalls carry higher stakes than almost any other product category. The users — infants and toddlers — are the most vulnerable consumers:

When a recall is issued, the manufacturer's first action is to notify registered owners directly. Unregistered owners must rely on media coverage or word of mouth — an unreliable path when a child's safety depends on it.

Federal law requires baby product registration cards for a reason: babies cannot respond to a recall themselves.

Consumer Product Safety Improvement Act (CPSIA), Section 104

How to Register Baby Products

Most baby products today offer multiple registration paths. Here is what to expect:

Regardless of the method, the information collected is the same: your name, contact details, the product model, and the date of purchase. This information is used solely for recall notification purposes under CPSIA.

Every baby product in your home should be registered.

It takes 30 seconds per product. Recall alerts go directly to you.

Secondhand and Hand-Me-Down Products

Many baby products are passed between families, purchased secondhand, or received as gifts. Registration is especially important in these cases:

62.5%
of consumers are more likely to register safety-related products — baby products are the clearest example
UMich UMTRI-2015-26

Where to Find Model and Date Information

CPSIA requires permanent labeling on all durable infant products. Here is where to look:

Baby Products to Register Immediately

Car Seats

Harness and latch recalls can affect crash protection. Registration ensures you receive safety notices immediately.

Cribs

Entrapment and suffocation hazards. Crib recalls are among the most critical safety alerts issued by the CPSC.

Strollers

Hinge, wheel, and frame recalls address fall and amputation risks. Register at unboxing for maximum protection.

Baby Monitors

Cord strangulation and overheating recalls. Registration keeps you informed about safety updates to monitoring devices.

High Chairs

Restraint failures and collapse hazards. Registration simplifies the process of receiving a repair kit or replacement.

Play Yards & Bassinets

Sleep-related recalls are among the most urgent. Registration ensures you are notified before your child sleeps in a recalled product.

Key Takeaways

1
CPSIA requires manufacturers of durable infant/toddler products to include registration cards and maintain a recall notification database.
2
Only 39.3% of consumers register baby products, leaving the majority of infants unconnected to recall notifications.
3
62.5% of consumers are more likely to register safety-related products. Baby products are the most safety-critical category.
4
Secondhand and hand-me-down baby products need to be re-registered by the new owner. The manufacturer only contacts registered owners during recalls.
5
Car seats, cribs, strollers, monitors, and high chairs should all be registered immediately at unboxing.
6
QR code and online registration take under 30 seconds. Do it while setting up the product for the first time.

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Sources

Consumer Product Safety Improvement Act (CPSIA), Section 104. Public Law 110-314 (2008).
Schoettle, B. & Sivak, M. (2015). Consumer Preferences Regarding Product Registration. UMich UMTRI-2015-26. n=522.
CPSC Recall Database. U.S. Consumer Product Safety Commission. cpsc.gov/Recalls.
CFA (2003). Petition for product registration cards for products intended for children.
CPSC (2001). Petition CP 01-1: Petition for product registration cards.