Baby Boomer Guide

Recall Alerts That Find You Automatically

Product recalls affect appliances, electronics, and home products at every price point. Registration ensures safety alerts arrive directly in your inbox -- no annual searches required.

7 min read · Recall Alerts · Baby Boomers

30%
of registered product owners cite recall notification as a top registration benefit
Registria / GlobeNewswire 2017
75%
open rate for product safety and recall notification emails to registered owners
Clyde / Cover Genius
86.6%
cite warranty coverage as the top motivation for product registration
UMich UMTRI-2015-26

Why Recalls Affect Products at Every Stage of Life

Baby boomers often own products for many years -- appliances that have been in the home for a decade, electronics purchased in a prior season, lawn and garden equipment used across many summers. Recalls can be issued at any point during a product's service life, not just in the first year.
30%
of product owners register specifically to receive recall notifications -- a straightforward safety habit with lifetime value
Registria / GlobeNewswire 2017

How to Sign Up for Automatic Recall Alerts

Building automatic recall coverage requires two complementary steps: product-level registration with each manufacturer and category-level subscription with CPSC.
Recalls are issued throughout a product's life, not just at launch -- registration ensures safety alerts find you automatically, whether a product was purchased last month or a decade ago.

Bawte Product Registration Research

Acting on a Recall Notice Quickly

When a recall notice arrives, a straightforward process ensures the defect is addressed and the remedy is claimed.

Set It Once, Stay Safe Always

Register your products and subscribe to CPSC recall digests -- a one-time setup that delivers safety notifications automatically for the life of every product you own.

Protecting Long-Owned Products Through Registration

Many baby boomers own products that were purchased years before online registration was available. These products can still be registered retroactively for recall notification purposes.
75%
open rate for safety and recall notification emails -- the most-read category of consumer brand communication
Clyde / Cover Genius

How Bawte Makes It Simple

Manufacturer Recall Alerts

Registration with each manufacturer enrolls you in their direct recall notification system -- alerts arrive by email when a safety issue is found.

CPSC Recall Digest

Subscribe to CPSC recall digests at cpsc.gov by product category for coverage across all the types of products you own.

Retroactive Registration

Products purchased years ago can still be registered with manufacturers for recall notification -- call with the model and serial number.

Key Takeaways

1
Register older products too
2
CPSC digest covers gaps in manufacturer registration
3
Not all recalls require immediate product stoppage

Set Up Your Recall Alert System Today

Register your five most important home products and subscribe to CPSC recall digests for your key product categories. One-time setup, lifetime protection.

Connect →

Sources

Registria / GlobeNewswire (2017) - Consumer product registration motivation survey
Clyde / Cover Genius - Post-purchase engagement and safety email open rate benchmarks
UMich UMTRI-2015-26 - University of Michigan Transportation Research Institute product registration behavior study